Not even pizza chains sat on the sidelines for the arrival of the Holy Father! Papa Johns surprised everyone with a special campaign for Pope Leo XIV’s visit to Peru, temporarily removing the word “Papa” (the Spanish word for Pope) from its name to make it clear that “there is only one Papa.”
The initiative plays on the name of the well-known international franchise and the title of the successor of Peter. Instead of using the coincidence to promote its products, the brand decided to step aside and symbolically hand the spotlight over to the Pontiff.
In a video posted on its social media accounts, the chain explained the reason behind this unique decision:
“When the one who is clearly the main character of the week arrives, you have to know your place: His Holiness Pope Leo XIV is now in Peru, and honestly, this country doesn't have room for two Papas at the same time.
And since he talks to the Man Upstairs and we are only experts at making the best pizzas, we decided to step aside. That’s why, for the next few days, we’re dropping four letters and we’ll just be ‘Johns.’
Our stores say Johns, our social media says Johns, everything says Johns—because when His Holiness is in Peru, there is only one Papa. And the other one is the guy who sends him pizza with delicious garlic sauce.”
Papa Johns Temporarily Becomes “Johns”
The campaign didn't stop at a social media post. The brand brought the change to its physical storefronts, temporarily covering up the word “PAPA” on the exterior signs of eight locations across Lima.
The makeover reached restaurants in the districts of Chorrillos, Miraflores, Los Olivos, San Miguel, Santiago de Surco, San Juan de Lurigancho, and Jesús María.
The arrival of Pope Leo XIV has sparked numerous displays of affection and creativity among Peruvians, and businesses haven't lagged behind. Various sectors have joined in welcoming the Pontiff, who is visiting the country where he carried out a large part of his pastoral work.
Welcome to Peru, Holy Father!